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7 shipping principles from 37 signals

Source

• We only ship good work: Delivery or market pressure is no excuse to deliver fast unreliable or mediocre work. This does not mean to gold-plate everything, but to be satisfied with the work you put out the door.

• We ship when we are confident: Due diligence on every piece of work is not what we are going for, but rather do the right amount of reviews for the level of criticality of the feature been released.

• We ship when the work is finished: We don't start speculative-maybe-possibly projects. We deliver when a feature is done, and move on.

• We own the issues after we ship: Clean up your own mess if you make one.

• We don't ship it if it isn't right: Sometimes things get halted at the 11th hour. That's ok. It's frustrating, but its better than shipping something that is not right and having to support it long-term.

• We ship our collective best effort: No one can halt shipping, but everyone can raise reservations or ideas for improvement. Do embrace feedback, we all want high quality out the door.

• We ship to our appetite: Constraints force trade-offs and keeps perfectionism at bay, letting us focus on what matters.